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Flourishing Sports Goods Industry of Pakistan


Posted on 28/Aug/2018

ProPakistan.pk Team.


Pakistan is famous for its sports goods all over the world. For its superior quality of sports goods, Pakistan succeeded to have distinguished place in the global market. It is a great pride for Pakistan that it has manufactured and supplied the footballs used in the 2014 FIFA World Cup. This shows the excellent quality of Pakistani sports goods around the globe.

Which Sports Products are Manufactured in Pakistan? Pakistan is manufacturing an extensive range of sports products. The Pakistani sports goods range from footballs, beach balls, rugby, exercise balls, cricket, hockey, volleyball, baseball, tennis to hockey sticks, shuttlecocks, baseball bats, nets, gloves, pads, sportswear, protective guards and many other accessories of sports. Many world-famous brands are sourcing a big portion of the materials for their sports goods from Pakistan. These brands are names are Nike, Micassa, Adidas, Puma, Wilson, Decathlon, Diadora, Lotto, Select, Mitre, Umbro.

Sialkot – The Main City to produce Sports Goods Sialkot is famous to produce sports goods. It is situated in the eastern part of the province of Punjab and the main sports industry of Pakistan is concentrated in and around the Sialkot city. Due to the superior quality of goods, the industry started flourishing in very early and earned a distinguished rank in the international market. Every design of the product is selected and manufactured with great care using the finest raw materials. The consummate talent of the local people gives the products a unique quality among the sports equipment of other countries.


Sialkot, which has become the entrepreneurial hub of Pakistan, has more than 3,000 small and medium-sized units and nearly 50 factories which are well established to manufacture world-class sports goods. Talking of footballs alone, Sialkot supplies 70% of world demand for hand-stitched expandable balls, which means 40 million balls are made annually. Nearly 1,000 plus entrepreneurs of Sialkot exported these balls to world markets.

In 1982 FIFA Football World Cup, the international celebrity status was gained by Sialkot when it formed the "Tango Ball" used in the matches. This began to flourish football industry in the city.

One more feather in the cap of sports goods industry of Pakistan came when Forward Sports, a manufacturing house of sports goods in Sialkot, was given the task of supply of Brazuca, the name of the football, on a short notice of 33 days for the FIFA 2014 event. And after this, over 42 million Brazuca balls were exported by forwarding Sports to Brazil.

Why are Pakistani Sports Goods Popular Around the Globe? Pakistani sports industry is, in fact, well-known for its excellent and unique work and the reason for this uniqueness is that most of the sports products are handmade, which cause to make them perfect. Due to the unmatched skill and talent of the local workers and the supportive role of the government regarding facilitating export of sports goods, Sialkot goods industry now has become a remarkable success story. Many positive steps have taken by the government and it has also offered several incentives to the native manufacturers. There is one more factor which contributed to the world renown popularity of sports goods in the world market is that they offer low price as compared to the overall price level.

sports goods exported by Pakistan to 90 countries and the major importing countries are the USA, Germany, France, UK, and Italy. Some other significant importing countries of Pakistani sports goods are Australia, Denmark, Spain, Hong Kong, Netherlands, Canada, UAE, Belgium, and Chile. We can say that Pakistan is delivering sports goods to nearly every country in the world.

ProPakistan.pk Team

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Mohammad amjad
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