Since China is the world’s largest smartphone market (followed by India and the US), and considering that most of the innovation we see in the industry comes from Chinese brands, it’s a good idea to look at the top five. Maybe. Smartphone sales in the region First, we should mention that the surprise unveiling of the Huawei Mate 60 Pro powered by the home-grown 7nm Kirin 9000s 5G SoC in August helped Huawei generate 90% year-on-year growth in October.
For October, the latest month for which Counterpoint Research has released this data, the best-selling phone in China must have been one of the Mate 60 line models, right? BZZT. Oh, so close. In fact, the best-selling smartphone in the country this month was the iPhone 15 Pro Max, with a commanding 5% of the Chinese smartphone market. Well, then the remaining four phones in the top five for the month will include three or four handsets from the Mate 60 series (Mate 60, Mate 60 Pro, Mate 60 Pro+, Mate 60RS), right?
Huawei’s Future( Huawei Mate 60 Pro) in the Chinese Smartphone Market: Assessing the Prospects of the Upcoming Mate Phones”
Counterpoint Research could not give an exact breakdown of the Mate 60 models that were sold. But he noted that Huawei shipped 1.6 million units in just six weeks. This is a very large number of units shipped in a relatively short period of time.
Earlier, analysts had estimated a 4.5 percent drop in iPhone 15 shipments in the first 17 days compared to the iPhone 14. And while Apple’s shipments fell, Huawei’s Mate 60 phones grew in popularity. Now, a 4.5% drop may not sound like much. In any case, this low rate compares to a large number of units.
BZZT (boy, is that buzzer annoying). In fact, three of the five best-selling phones in China during October were the iPhone 15 Pro, with three iPhone models in third place, vying for a 4% slice of the Chinese smartphone market pie. And with a 3% share, the iPhone 15 ranked fifth.
Then again, the Huawei Mate 60 Pro would have come second, just behind the iPhone 15 Pro Max with a 4 percent share. Ding, ding, ding! “Correctamando,” as the phones used to say (Google it). Huawei’s former sub-brand Honor took the remaining open spot in the top five as the Honor X50 ranked fourth with a 3% market share in the country during October.
Huawei was on track to reach its publicly stated goal of becoming the world’s number one smartphone maker when the US imposed sanctions on the company in 2019, citing national security concerns, and barred it from accessing US supply chains. Stopped. The following year (on the same date!) the US banned all foundries using US technology from shipping the latest chips to Huawei. Shipments fell to 35 million in 2021 but are expected to return to triple digits this year, with shipments estimated at 100 million units.